[UX_Series] Smarter Retail Mobile App

According lot of analysts and vendors, The WebRTC revolution has begun. Polycom, as one of the spearhead of Standard and interoperability, is ready to make WebRTC possible (here). But, in my humble opinion, the technology is not the revolution, the use cases are. It will change the way people use video technology, outside tradition rooms.

One year ago, Polycom has delivered in the market the perfect product to start that revolution: Polycom CloudAXIS, a Web-enabler & Video Enabled Business Process (VEBP) solution for video conferencing.

To illustrate VEBP leveraging CloudAXIS, I have developed a mockup of a mobile retail app to allow customer to engage experts/advisors during their shopping experience.

Description of the use case

Workflow of the use case from an user

Technologies Used:

For that mock-up, I have used all of these technologies:
1/ A NFC Tag and QR Codes - It identifies the store or the article.
2/ An Android Tablet or Smartphone
3/ Polycom CloudAXIS APIs
4/ Polycom RealPresence Mobile 

As you can see in term of technology, it is very easy, but could be very powerful for a customer to enhance its Shopping Experience.

Are SharePoint and Connections the New UC Clients?

I just read a very interesting article named "Are SharePoint and Connections the New UC Clients?"
On sentence is very important in that article: "The challenge to all of us in the enterprise communications and UC market is to embrace this delivery of communications as part of a business process, rather than as a separate silo which requires the user to switch from one application to another."

The link between Polycom RealPresence and IBM connections illustrates that powerful idea... Contextual collabration & Communication. That demo show this in action (here).

UC² is definitely the action behind Social Business, providing tools you use when you need to do business now.

Polycom® RealPresence™ Social solutions extend HD video collaboration to "business social" networks—giving you new ways to connect and collaborate.

Video-enabled social platforms give you a new and powerful way to connect face-to-face with people in your business and social circles. With real-time video you have richer conversations, learn more, persuade more effectively, make better decisions faster, and bring more firepower to any team's productivity. Polycom RealPresence Social solutions allow you to:

•     Make point-to-point and multi-point group calls in real-time through your Web browser.
•     Record meetings or video messages.
•     Archive videos for others to retrieve and view asynchronously.