On sentence is very important in that article: "The challenge to all of us in the enterprise communications and UC market is to embrace this delivery of communications as part of a business process, rather than as a separate silo which requires the user to switch from one application to another."
The link between Polycom RealPresence and IBM connections illustrates that powerful idea... Contextual collabration & Communication. That demo show this in action (here).
UC2 is definitely the action behind Social Business, providing tools you use when you need to do business now.
Polycom® RealPresence™ Social solutions extend HD video collaboration to "business social" networks—giving you new ways to connect and collaborate.
Video-enabled social platforms give you a new and powerful way to connect face-to-face with people in your business and social circles. With real-time video you have richer conversations, learn more, persuade more effectively, make better decisions faster, and bring more firepower to any team's productivity. Polycom RealPresence Social solutions allow you to:
- Make point-to-point and multi-point group calls in real-time through your Web browser.
- Record meetings or video messages.
- Archive videos for others to retrieve and view asynchronously.
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