I'm a big fan of Universal Behavior Exchange (UBX) . It simplifies interoperability between solutions to share customer events.
I have designed a simple app, simplifying the use of UBX to
send events to IBM Marketing Cloud allowing you to illustrate
re-targeting and more via IMC & UBX.
Demo of Cart Abandonment: https://ibm.box.com/s/vegrjhmx9ioi42xud14832451o7ckm8c
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