Welcome on my personal blog. If you are looking for information about Social, Digital marketing, Mobile & Cognitive technologies from IBM, you have come to the right place. Hope you will be able to find interesting info... The posts are my own and don't necessarily represent IBM's positions.
Tuesday, February 7, 2017
[Demonstration] Customer Front-office application with Marketing capabilities
That video demonstrated the value of integrating Next Best Offer/Action in a customer front-office application, coming from Marketing service.
In addition to that, I have provided direct access to email, mobile notification.
And then, in order to assist and help the Sales Advisor, I have added cognitive capabilities via Natural Language Understanding... The Sales Advisor can discuss with Watson to find the right offers to propose to his customer.
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