- Collaboration = working together to co-create
- Social computing = collaborating online with social tools
- Social business = using social computing to transform business processes
Social business, the new collaboration paradigm, increases business value.
- Leverage the scale:
- Find people, whether you know them or not
- Share with everyone and bring silos together
- Build relationships with a network of close peers as well as with large communities
- Engage the crowd:
- Find information and answers to questions
- Brainstorm publicly
- Rate ideas and get feedback
- Leverage viral channels
- Conquer geographical and time zone differences:
- Conduct discussions, exchange ideas, communicate decisions and get feedback
- Use social media to grow your business:
- Listen to what is being said about your company and products and react more quickly
- Use social marketing
- Create communities around your brand and relevant topics
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