IBM Marketing Cloud (powered by Silveprop) provides effective way to interact with customers, prospect or partners via different channels via an unified User Experience and Interface. (multi-channel), but also to start a journey on one channel and based on customer behavior, reaction, preferences to switch to a way other channels.
For example, through the automated campaign (just below), the communication starts (triggered by an event : subscription) by sending an email, then an other one if first one is opened and then based on link clicked in the second email, the third communication can be an email or a mobile push.
That campaign is fully designed via the web interface allowing you to describe the interaction journey with your customers.
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