[Demonstration] Customer Front-office application with Marketing capabilities

That video demonstrated the value of integrating Next Best Offer/Action in a customer front-office application, coming from Marketing service.
In addition to that, I have provided direct access to email, mobile notification.

And then, in order to assist and help the Sales Advisor, I have added cognitive capabilities via Natural Language Understanding... The Sales Advisor can discuss with Watson to find the right offers to propose to his customer.

IBM Watson Digital Marketing Assistant

IBM Marketing Cloud provides an user-friendly, designed for Marketers to execute all actions like creating a customer segment, sending an email,...

But, can we enhance the User Exeprience by using Cognitive technology? YES, via IBM Watson.

Watch a prototype:

Architecture:

Product Used: IBM Marketing Cloud, IBM Watson Dialog 

Evolution: Additional dialog, Watson Natural Language Classifier service