IBM Silverpop integrated in a Business Application

In a previous article (IBM Interact & Mobile Push Notification), I have illustrated how you can leverage IBM Mobile Push Notification service APIs to contextually send push notification on mobile from a web front-office application.

I have now extended my front-office application to allow a customer advisor to send newsletter (promotion, new offering,...) leveraging IBM Silverpop APIs.
IBM Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions.

IBM Silverpop APIs: 

IBM Silverpop’s API library provides an efficient mechanism to accomplish many automation and integration tasks. You can use more than 120 API commands for:

• Session Management
• Database and Contact List Management
• Relational Table Management
• Template and Mailing Management
• Dynamic Content
• Reporting